How Woowa Brothers boosts collaboration and delivers results with Figma

Time to read: 3 minutes

Summary: Discover how Woowa Brothers uses Figma and FigJam to cut communication time, boost creativity and empower designers to be part of the process.

Kwanhee Cho, Senior Design Director at Woowa Brothers, knows what it takes to lead a team at a fast-growing consumer tech company. As the company behind South Korea’s number one food delivery platform, Woowa Brothers has long been a market leader. But when the pandemic hit, everything changed—especially the way teams communicated and collaborated.

“Our work culture changed a lot. We couldn’t get together anymore and share our thoughts, and what I was most worried about was that a lot of energy died,” says Kwanhee. With the sudden shift to remote work, the spontaneity of face-to-face meetings was gone.

FigJam: Bringing energy back to meetings

That’s when Kwanhee and his team turned to FigJam. For a company that places great importance on communication, FigJam became more than just a tool—it was a way to bring people together again.

“One of my favourite features is the Photo Booth,” Kwanhee says. “When I first started the meeting, it was a natural icebreaker, and it was so nice to be able to start the meeting with laughter, even if no one said anything.”

The Photo Booth feature brought warmth and interaction back into virtual meetings, turning what could have been a disconnected experience into an engaging one. FigJam helped the team rediscover their unique culture, creating the collaborative space they needed to innovate.

Cutting communication time, boosting creativity

But the benefits didn’t stop at better meetings. Figma also transformed how Woowa Brothers handled communication and feedback.

Before Figma, the team used to spend endless hours going back and forth just to share designs and gather feedback. “Nearly 50% of our time was spent on communication,” Kwanhee says.

“After we started using Figma, these things decreased a lot,” says Kwanhee. Now, instead of spending their time just trying to communicate, they could simply share a Figma file and collect feedback directly within the tool.

“Our productivity has increased tremendously,” Kwanhee says. Rather than wasting time on coordination, the team can focus on what really matters—designing and delivering great products.

Empowering designers to be part of the entire process

Kwanhee Cho has always wanted designers to play a bigger role in the entire product development process. “I often say that I wish designers were much more involved from start to finish,” he says.

The more they’re part of the journey, the better they can communicate their ideas and ensure the design turns out the way it was meant to. And for Kwanhee, that’s a win for the whole company.

But getting there isn’t easy. Project managers, developers, and designers all have their own ways of working, using different tools and communication styles. It can be tough for them to step into each other’s world and collaborate seamlessly. That’s where Figma changed everything, giving designers a seat at the table throughout the entire process.

By bringing everyone together in one space, Figma has made collaboration easier and more effective. Now, designers can be involved in every stage, clearly explain their ideas, and ensure that the final product aligns with their vision.

Looking ahead, Kwanhee is excited. “As Figma evolves, I think designers will be able to participate in more of the product development process and do better with their own designs,” he says. Thanks to Figma, Woowa Brothers is already well on the way to making that happen.